Keep That Up Card: A Bold Little Pep Talk on Paper

Keep That Up Card says what it means right away. The big black letters tell someone that they are pretty f*cking awesome, and the script closer tells them to keep that shit up. It is a blunt cheer for anyone who would rather hear the truth with a laugh.

Ships with a kraft envelope; envelope color in photo may vary.

The design piece by piece

The lettering carries most of the weight here. YOU ARE sits at the top in heavy, ornate capitals with a decorative outline, followed by PRETTY F*CKING in the same style. A dotted line runs across the card, then AWESOME appears on a ribbon banner and KEEP THAT stacks beneath it. The phrase shifts from block capitals to a looping script at the bottom, where Shit Up is set large and slanted. Every line is printed in black on a clean white field, so the words do all the talking. Below the last word, a small red heart is drawn in a loose, hand-colored style. It is the only color on the card and it sits right where your eye lands last. Together the vintage capitals, the banner and the script create a playful mix that feels like a sign painted for a hardworking friend.

Everyday moments

This card fits the friend who always sends the group chat a meme and never asks for credit. Pass it to a sibling who just finished a brutal week, or to a coworker who keeps the whole team afloat without a word. You can tuck it into the mail on an ordinary Tuesday, when no milestone is in sight and a loud reminder would do the trick. It also suits someone who is trying a new habit, training for a race or chasing a long project, because the message is simply to keep going. Read it aloud and you will hear the grin in the voice that delivers the swear word.

When you need a gift

A birthday card for a friend who has earned a few extra compliments is a natural match. It also works for a job promotion, a passed exam or a finished project that took months of effort. Give it with a bottle of something good or a takeout dinner, and the card becomes part of the celebration. For the person who has everything, a card that swears its way to sincerity can be more memorable than another sweater.